Hat tip to Ted at Rum, romanism and rebellion for this one.
It seems as though the RNC has finally gotten honest about one thing-- who their donors are and how to reach them.
Politico reports they have obtained an RNC document focused on fundraising in which they essentially dismiss their own donors as
“ego-driven” wealthy donors [who] can be tapped with offers of access and “tchochkes.”
And how else besides 'tchochkes' do you get ego-driven, wealthy donors to open up their pocketbooks to the RNC? Well, the document addresses that too:
The presentation explains the Republican fundraising in simple terms.
"What can you sell when you do not have the White House, the House, or the Senate...?" it asks.
The answer: "Save the country from trending toward Socialism!”
Here is the most amazing part:
The most unusual section of the presentation is a set of six slides headed “RNC Marketing 101.” The presentation divides fundraising into two traditional categories, direct marketing and major donors, and lays out the details of how to approach each group.
The small donors who are the targets of direct marketing are described under the heading “Visceral Giving.” Their motivations are listed as “fear;” “Extreme negative feelings toward existing Administration;” and “Reactionary.”
Major donors, by contrast, are treated in a column headed “Calculated Giving.”
Their motivations include: “Peer to Peer Pressure”; “access”; and “Ego-Driven.”
We all know the GOP has long based much of their fundraising and other appeals on fear, 'access,' ego, etc. But rarely have we gotten such a direct look at it.