Republicans in the house, still reeling over their defeat in a special election in a deep-red Mississippi congressional district (the third such special election loss this year) that clipped the size of their house delegation to a psychologically demoralizing 199 members, want to adopt a message of change.
Of course there would in reality be no 'change' about it, just the same old, worn-out and failed mantra of 'tax cut, trickle down, deregulate... tax cut, trickle down, deregulate' that has led us to the mess we are now in. But what they want is to put it in a new package, and let the new packaging say, "change."
So, as House Republican leader John Boehner was casting about for a slogan for a Republican 'change' agenda he considered a slogan in which Republicans pledged to give voters "the change they deserve."
Only he can't do that, because the slogan is almost identical to the slogan that pharmaceutical manufacture Wyeth uses to market an anti-depressant called Effexor.
Well, maybe they should take a hint. Republicans in Congress may need an anti-depressant.